Published for www.washingtonpost.com, February 27, 2012
No doubt Barack Obama would love to reprise Ronald Reagan’s 1984 “Morning in America” reelection campaign, but the anemic economy is not cooperating. Without a robust recovery to trumpet, the president is betting his reelection on class warfare — focusing on “income inequality” and “fairness.” Class warfare is not a winning strategy, but it is the only card Obama has to play.
That’s the good news for Republicans. The bad news is: Right now, the GOP is blowing it.
This should not be a hard fight for the Republicans to win. Americans are less receptive to class warfare arguments after three years of hearing Obama make them than they were when he first took office. A recent Gallup poll found that Americans reject the view of this country as divided between “haves” and “have nots” by a 58-41 margin (in 2008, they were evenly divided 49-49).
Moreover, addressing income inequality is low on the American people’s list of priorities: 82 percent say it is extremely or very important to “grow and expand the economy” and 70 percent say it is extremely or very important to “increase the equality of opportunity for people to get ahead if they want to” (emphasis added). But only 46 percent say that it should be a priority to “reduce the income and wealth gap between the rich and the poor.”
In other words, a campaign focused on “fairness” should be a losing campaign. Yet somehow the leading GOP presidential contenders seem determined to turn Obama’s weak hand into a winning one. First, Newt Gingrich launches class warfare attacks on Mitt Romney that would make Obama blush. Then, Romney declares that he’s “not concerned about the very poor,” that “corporations are people,” and brags in economically depressed Detroit about owning four cars. Then, Rick Santorum steps up to defend income inequality, declaring: “There is income inequality in America. There always has been and hopefully — and I do say that — there always will be.”















