Published in Politico’s ‘The Arena’, September 19, 2012
When one reviews the 2012 Obama v. Romney trend lines, Mitt Romney’s positive incline in late May is telling for multiple reasons, yet a central one was Romney’s shift to the future tense with a theme around: Day One. Job One.
Those series of ads and earned messaging plans said it all regarding the need for Romney specifics. On Inauguration Day, Romney would submit a five-pronged Jobs/Economic package imposing upon Congress to act immediately within 30 days, matched by a five-pronged series of executive orders – within the same time frame – getting the government out of the American economy’s way.
Moving Congress off the dime, breaking gridlock and immediacy to lead is the key. So rather than relegate this theme to the side margins in an issues column of a campaign website, get it back up and out.
Reprise Day One. Job One.